With this blog I have one very simple aim.
I want every single fashion magazine to have at least one section for plus size clothes.
That's it. That is all I want. I want fashion magazines to include plus size women in fashion discourse. I want fashion magazines to embrace plus size women as a market source.I want fashion magazines to include us and take our money.
Plus size clothing ranges usually start at a UK size 14 or 16. That is the average size of a women in the UK and Ireland. By making the average size of women the largest within a 'normal' clothing spectrum and even including them in plus sizes, even average sized women are alienated from fashion.
It's time for this to change. Fashion can be amazing and exciting, something that helps us define who we are and how we represent ourselves. But at the moment the fashion industry is ignoring the vast majority of women, along with a huge potential market.
The high street has started to catch on and various big names have added plus size sections.
New Look. Forever 21. And now, more recently, H&M.
The high street is starting to realise that we have money too, that we would be more than happy to spend on their clothes if they just let us. Now it's time for fashion magazines to realise the same.
Include me and take my money.
it's a bit maddening that they put all the plus size clothes in a seperate fatties-only section instead of just bloody making larger versions of their existing clothes and having them all over the shop. It really puts me off. blarghalargh!
ReplyDeleteBasically, it's a start and it's definitely better than just being treated like irritating imaginary friends. 'Plus size? What on earth are they? Stop being silly and make that dress smaller'
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